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A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

WHAT MY CLIENTS SAY

Jamal was great to work with. He took my requests and helped me find a home that met all my wants at a price I was comfortable with! He was very personable and knowledgeable about the current market and I would recommend him to all I know if you’re looking for 5-star service!

— Ashley M.

WHAT MY CLIENTS SAY

We were very pleased with the job that Jamal did for us on selling our house. He was knowledgeable in letting us know what to expect at all times, he had several offers within days and explained the pros and cons of each to us. We sold the house quickly and were able to get the amount of money that was initially discussed beforehand.

— Tommy T.

WHAT MY CLIENTS SAY

Jamal was professional and personal! He never made me feel uncomfortable and helped me every step of the way! 5 Stars!

— Johnny R.

WHAT MY CLIENTS SAY

Jamal was great during the whole process. We did not have a realtor in the beginning and Jamal stepped in and saved us from disappointment. He was wonderful. Recommend him to anyone serious about a house.

— Vada & Jada M.

WHAT MY CLIENTS SAY

I was impressed with Jamal's market knowledge. He demonstrated a deep understanding of the local real estate market, including current trends, pricing strategies, and neighborhood dynamics. His ability to provide accurate and up-to-date information was invaluable in helping me make informed decisions. From the initial consultation to the final closing, he consistently showcased his expertise, guiding me ...

— Buyer

WHAT MY CLIENTS SAY

Jamal was wonderful throughout the entire process. He kept me informed of trends in the neighborhood and of all serious offers for my property. We will definitely use his services again.

— Herman J.

WHAT MY CLIENTS SAY

Jamal is the ultimate professional agent. This was my second home put with him and he left no detailed unchecked. He’s well known and extremely versed in his craft which makes everything flow better. He worked through every detail before, during, and beyond the sale/purchase of my home. I highly recommend you work with Jamal to get the home of your dreams. Highly recommended!

— Michelle B.

WHAT MY CLIENTS SAY

Jamal is second to none in the real estate world! He is professional, reliable, and consistent from start to finish. I was informed at every step throughout the process. Jamal went above and beyond to ensure my interest were protected and secured. From listing to closing everything was smooth sailing. Jamal will handle all of my real estate transaction in the future. If you want it done right, call Jamal...

— Michelle B.

WHAT MY CLIENTS SAY

My Chief Realtor McCaskey did a wonderful job in helping me to successfully make a much-desired and needed change. His availability and persistence was top-notch, and he very patiently guided me through the entire process, answering any questions that I had and providing very thorough explanations along the way. I would very proudly recommend him for anyone wanting to buy/sale their home!

— Yolanda G.

WHAT MY CLIENTS SAY

I found Jamal to be very professional, knowledgeable and helpful. The entire process was very smooth as Jamal stayed on top of everything. Will definitely recommend to friend in the BHM area.

— Latonia E.

WHAT MY CLIENTS SAY

When I got ready to put my home on the market, I needed an agent that was knowledgeable and honest. The first person I thought of was former Birmingham Police Deputy Chief Jamal McCaskey. He had always treated me fairly and I truly trusted him. With his guidance, I was able to complete my home renovation and sell my house within the first week it was listed. I would recommend Jamal McCaskey to anyone loo...

— Grover C.

WHAT MY CLIENTS SAY

Jamal was great! He was helpful, thorough, efficient, and a pleasure to work with. Would recommend him to anyone purchasing or selling a house.

— Chris S.

WHAT MY CLIENTS SAY

Jamal sold our home after only two-days on the market. We had several viable offers, and he helped us to get full value for our home, and ensured a smooth process to the closing table! One of the best in the business!

— Seller

WHAT MY CLIENTS SAY

It took us over a year to find the home we love. We are in a phenomenal property in a great location. Jamal was always professional. He took us to view 30+ homes, within the span of a year. Although, we looked for a long time we never felt pressured to make a decision that didn’t feel right. Jamal encouraged us not to settle for something we weren’t 100% sure about.

— Seller

WHAT MY CLIENTS SAY

Powerful knowledge of the real estate business. I was thinking the process would be stressful but Mr McCaskey simplified the journey of finding the details of the home I wanted without confusion. Everything was presented professionally and with ease. I found comfort and the feeling of trust when we viewed the potential homes that might be the ONE. I will definitely look him up again for future real estat...

— Seller

WHAT MY CLIENTS SAY

Second time I’ve used Jamal. He is patient, knowledgeable, and kind. The best of the best!

— Jessica B.

WHAT MY CLIENTS SAY

Jamal was super helpful in terms of meeting the need to sell the house quickly and safely and for the most money.

— Johnny R.

WHAT MY CLIENTS SAY

Mr. McCaskey was very professional and personable, and worked tirelessly to help us find and secure our future home in this crazy home market time! Highly recommend!

— Buyer

WHAT MY CLIENTS SAY

Jamal is undoubtedly the best realtor in Birmingham. I’ve worked with him on several transactions and he has consistently provided outstanding service. As the former deputy chief of police, Jamal knows Birmingham like the back of his hand. He will work tirelessly to get you the property of your dreams!

— Buyer

Work With Jamal

Jamal is dedicated towards assisting you to have better experiences throughout and after your real estate sell or purchase decisions.